It's still a tough time. Though people start being optimistic and there is apparently some positive trend.
It is now time to push the throttle and continue promoting your strategy and ideas.
My recent posts always put the accent on the NEED of having a strategy and to continuously pursue it but are we sure that we know what a strategy is?
I have started having this doubt after a read a post of an ex colleague that was referring to a book written by Simon Sinek "Start with WHY".
Frankly speaking I didn't have a clue about who is Simon Sinek and then I read his BIO. You can find it clicking HERE.
Well, interesting guy and with good ideas and capable to communicate quite well.
Something to learn here!
Being curious, I immediately checked a TED Talk that he made and that you can find here
I can summarize this video in three titles:
1) What you do and how you do it is important but make you no different from the others
2) Marketing message is crucial... we must tell WHY you do things and find "linke minded people" to spread this message and "like minded customers" to buy your strategy
3) There is, according the "law of diffusion of innovation", a tipping point that will make your strategy going from "shared among friends" to "shared everywhere" (or almost).
So... does it mean that willing to have a great product and being the "best one" in the business IS NOT A STRATEGY? Is "WE WANT TO DO" not a strategy?
Well that's tough point to understand. That's a tough point to understand on a "me too" society, where going to a supermarket you can find 100 different types of shampoo.
But it is true. You can be in the business, even survive or grow in the business telling people how good you are in manufactoring products, the products as usual, and how good are your products but you will never be the leader.
It is not that simple though to BELIEVE in something.
Most of all
to clearly TELL PEOPLE what you believe
to PROVE PEOPLE what you believe is right
to PRODUCE THE TOOLS (or products) that will BE ACCORDING TO WHAT YOU BELIEVE.
to TELL EVERYBODY that you have already "early adopters" that used it and it was good
need a team that is fully involved and that must be a "like minded team".
If this is not the case the message will always be diluted and without a clear and precise message you cannot reach the tipping point. This famous 15% that will have your "early majority" users (1/3 of the market) start using your solution and paying back your investment.
People don't buy what you do but WHY you do it.
Products, technology, target markets are just ways to reach the strategy.
Ideas
People
Communication
Products
Ingredients are always the same
Recipe is different
Results will the different
Have a nice week end
It is now time to push the throttle and continue promoting your strategy and ideas.
My recent posts always put the accent on the NEED of having a strategy and to continuously pursue it but are we sure that we know what a strategy is?
I have started having this doubt after a read a post of an ex colleague that was referring to a book written by Simon Sinek "Start with WHY".
Frankly speaking I didn't have a clue about who is Simon Sinek and then I read his BIO. You can find it clicking HERE.
Well, interesting guy and with good ideas and capable to communicate quite well.
Something to learn here!
Being curious, I immediately checked a TED Talk that he made and that you can find here
I can summarize this video in three titles:
1) What you do and how you do it is important but make you no different from the others
2) Marketing message is crucial... we must tell WHY you do things and find "linke minded people" to spread this message and "like minded customers" to buy your strategy
3) There is, according the "law of diffusion of innovation", a tipping point that will make your strategy going from "shared among friends" to "shared everywhere" (or almost).
So... does it mean that willing to have a great product and being the "best one" in the business IS NOT A STRATEGY? Is "WE WANT TO DO" not a strategy?
Well that's tough point to understand. That's a tough point to understand on a "me too" society, where going to a supermarket you can find 100 different types of shampoo.
But it is true. You can be in the business, even survive or grow in the business telling people how good you are in manufactoring products, the products as usual, and how good are your products but you will never be the leader.
It is not that simple though to BELIEVE in something.
Most of all
to clearly TELL PEOPLE what you believe
to PROVE PEOPLE what you believe is right
to PRODUCE THE TOOLS (or products) that will BE ACCORDING TO WHAT YOU BELIEVE.
to TELL EVERYBODY that you have already "early adopters" that used it and it was good
need a team that is fully involved and that must be a "like minded team".
If this is not the case the message will always be diluted and without a clear and precise message you cannot reach the tipping point. This famous 15% that will have your "early majority" users (1/3 of the market) start using your solution and paying back your investment.
People don't buy what you do but WHY you do it.
Products, technology, target markets are just ways to reach the strategy.
Ideas
People
Communication
Products
Ingredients are always the same
Recipe is different
Results will the different
Have a nice week end
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