Apple launches a new IPhone 5C, a low cost device...
APPLE... low cost... These were two words that could not be in the same sentence.
It is like "The Fonz" trying saying "I was wrong"
And there was a reason. That was a device INNOVATIVE, WITH A GREAT SOFTWARE AND HARDWARE, SOLVING PROBLEMS (or things that you realized that were problems right then) and quite NICE.
These points were greatly highlighted by Steve Jobs when IPhone was launched in 2007.
New product. Nothing similar in the market. No price benchmark.
And the same was for IPad.
Apple was, and is, known for the overall QUALITY of its devices. The hardware quite powerful and the flawless software. This mixed to a very stylish design with nice material giving a stunning perceived quality (I say perceived as it's the 3rd IPod that I must change because the on/off button breaks down!!!).
This is the reason why the price was not an issue. Everybody wanted to have the best device in the market accepting all the cons of the "closed system" Apple strategy.
Now... Iphone 5C as Coloured (to me as Cheap). Plastic instead of metal and few Euros less on the device.
But the point is that Apple has introduced the PRICE variable and that is a mass distruction weapon.
This is not what Apple is recognized for. This is not their cup of tea. Will the QUALITY of the brand remain the same?
On the first day IPhone 5C got 1.000.000 pre-orders. A good performance but still HALF of what the IPhone 5 was able to do.
This story helps me going to another anecdote. This summer I have been to Pescara, in Abruzzo (my father's region).
It is a great place Abruzzo, the sea on one side and the mountains on the other. A national Park on the highest peaks of the Appennini mountains and hundreds of km of coasts. Everything with a delicious wine, oil and food.
While talking on the beach I met a gentlemen that started talking about his company.
They are producing Chimney Pipes and vent systems for stoves and burners. But most of all they WANT TO BE THE BEST!!!
He was absolutely passionate of his job, described how much he is putting in term of ensuring the quality and the investiment he did in new machine tools. He described me the new product he invented to help natural draft devices.
But then... he asked me how to be able to increase his export part. He does not want to start thinking about a "low cost" range because he knows that's not what he's good at.
There are companies with the original "Apple attitude" everywhere in Italy. Now, a lot of them are also thinking about "low cost" products. Probably not the best thing to do.
Incidently, if you are interested in a great chimney pipe or vent system, leave a message!!!
Ciao and enjoy your Sunday
APPLE... low cost... These were two words that could not be in the same sentence.
It is like "The Fonz" trying saying "I was wrong"
And there was a reason. That was a device INNOVATIVE, WITH A GREAT SOFTWARE AND HARDWARE, SOLVING PROBLEMS (or things that you realized that were problems right then) and quite NICE.
These points were greatly highlighted by Steve Jobs when IPhone was launched in 2007.
New product. Nothing similar in the market. No price benchmark.
And the same was for IPad.
Apple was, and is, known for the overall QUALITY of its devices. The hardware quite powerful and the flawless software. This mixed to a very stylish design with nice material giving a stunning perceived quality (I say perceived as it's the 3rd IPod that I must change because the on/off button breaks down!!!).
This is the reason why the price was not an issue. Everybody wanted to have the best device in the market accepting all the cons of the "closed system" Apple strategy.
Now... Iphone 5C as Coloured (to me as Cheap). Plastic instead of metal and few Euros less on the device.
But the point is that Apple has introduced the PRICE variable and that is a mass distruction weapon.
This is not what Apple is recognized for. This is not their cup of tea. Will the QUALITY of the brand remain the same?
On the first day IPhone 5C got 1.000.000 pre-orders. A good performance but still HALF of what the IPhone 5 was able to do.
This story helps me going to another anecdote. This summer I have been to Pescara, in Abruzzo (my father's region).
It is a great place Abruzzo, the sea on one side and the mountains on the other. A national Park on the highest peaks of the Appennini mountains and hundreds of km of coasts. Everything with a delicious wine, oil and food.
While talking on the beach I met a gentlemen that started talking about his company.
They are producing Chimney Pipes and vent systems for stoves and burners. But most of all they WANT TO BE THE BEST!!!
He was absolutely passionate of his job, described how much he is putting in term of ensuring the quality and the investiment he did in new machine tools. He described me the new product he invented to help natural draft devices.
But then... he asked me how to be able to increase his export part. He does not want to start thinking about a "low cost" range because he knows that's not what he's good at.
There are companies with the original "Apple attitude" everywhere in Italy. Now, a lot of them are also thinking about "low cost" products. Probably not the best thing to do.
Incidently, if you are interested in a great chimney pipe or vent system, leave a message!!!
Ciao and enjoy your Sunday
Very interesting.
ReplyDeleteHave a nice day. Stefano Gallina
But ...
ReplyDeletehttp://vitadigitale.corriere.it/2013/09/24/nuovo-iphone-perche/