Saturday 22 February 2014

History SHOULD teach us nothing

Europe has been one of the main actor of the last 1500 years of history. Within Europe, Italy played an important role throughout the different times starting from the Roman empire, going through the Venetian republic and the importance of Florence in the Renaissance.
That's history and this is what has heavily shaped our italian (and European) culture up to today.

Facts are that Italy has the highest number of UNESCO sites included my beloved Dolomites (and I'd better not start talking about the wasted potential of this as only 4% of our GDP comes from tourism) and some of the laws, rules and habits are a direct consequence of what our beloved Roman ancestors discussed a couple of thousand years ago.

Everything has been already seen and tried and checked... as the great Shirley Bassey said, HISTORY REPEATING.



We have 2000 years of history!!!

And we know why things cannot work.
We know everything that has been already tried and why this is not going to generate what we expect. Therefore we need to find something new, something new out of very little choices since everything has been already tried.
This is what I call the "WHY NOT" syndrome. It is a very European type of syndrome as we come from a very "conservative" colture.
It is spreading everywhere and it's mainly appearing when salesmen are doing their presentations. Things changes though. Sometimes people that do not have experience have an advantage. They are free to do things without prejudice and preconceived ideas.

A salesman must be a visionary, someone with hope and dreams. Someone that is trying to break the current status quo trying to find something different.

Different countries
Different customers
Different solutions
Different products

And the hope, the dream and the optimistic approach are the main driver to make them spending hours in a plane or in a car, away from their families and their hobbies.

There are little things that can destroy this. It is like putting some sand into the gears. Little things that are making the whole system break down.
And the "WHY NOT" people are the worst enemies. People that already know that "it'll not work because..."

It's always easy to say that things will not work without saying HOW TO DO TO MAKE THEM WORK.


This is the basic driver for a salesman (and not only for a salesman). We must think it will work.

If we do our best to convince people that they can't succeed we will easily make it happen. With a bad result for the company.

Things changes and things have changes. Do not worry to try again and to risk. Don't take history as unique driver for your choice.

Challenge the "WHY NOT PEOPLE" proving that YOU CAN DO THINGS.
Being in the winter olympic period, follow this


Take your shot. And score.

Have a nice week end

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