Tell me WHY

It's still a tough time. Though people start being optimistic and there is apparently some positive trend.
It is now time to push the throttle and continue promoting your strategy and ideas.

My recent posts always put the accent on the NEED of having a strategy and to continuously pursue it but are we sure that we know what a strategy is?

I have started having this doubt after a read a post of an ex colleague that was referring to a book written by Simon Sinek "Start with WHY".
Frankly speaking I didn't have a clue about who is Simon Sinek and then I read his BIO. You can find it clicking HERE.
Well, interesting guy and with good ideas and capable to communicate quite well.

Something to learn here!
Being curious, I immediately checked a TED Talk that he made and that you can find here

I can summarize this video in three titles:

1) What you do and how you do it is important but make you no different from the others
2) Marketing message is crucial... we must tell WHY you do things and find "linke minded people" to spread this message and "like minded customers" to buy your strategy
3) There is, according the "law of diffusion of innovation", a tipping point that will make your strategy going from "shared among friends" to "shared everywhere" (or almost).

So... does it mean that willing to have a great product and being the "best one" in the business IS NOT A STRATEGY? Is "WE WANT TO DO" not a strategy?

Well that's tough point to understand. That's a tough point to understand on a "me too" society, where going to a supermarket you can find 100 different types of shampoo.

But it is true. You can be in the business, even survive or grow in the business telling people how good you are in manufactoring products, the products as usual, and how good are your products but you will never be the leader.

It is not that simple though to BELIEVE in something.

Most of all

to clearly TELL PEOPLE what you believe
to PROVE PEOPLE what you believe is right
to PRODUCE THE TOOLS  (or products) that will BE ACCORDING TO WHAT YOU BELIEVE.
to TELL EVERYBODY that you have already "early adopters" that used it and it was good

need a team that is fully involved and that must be a "like minded team".
If this is not the case the message will always be diluted and without a clear and precise  message you cannot reach the tipping point. This famous 15% that will have your "early majority" users (1/3 of the market) start using your solution and paying back your investment.
People don't buy what you do but WHY you do it.
Products, technology, target markets are just ways to reach the strategy.

Ideas
People
Communication
Products

Ingredients are always the same
Recipe is different
Results will the different

Have a nice week end

Assemble or Produce?

I must thank everybody's reading my posts.

So far this blog has been read almost 1600 times, but what is really great for me is that some of the people that read it contacted me to comment and to give me some more ideas for new posts.

This confirms what I once read... if you have something to say, you will find someone that will listen.

One of the recent chat I had with a colleague of mine about my last post was about the fact that what I am writing is not "produced" by myself but I am assembling ideas of others.

That's a good point indeed.
Is this reducing the impact or the meaning of what I am writing?
Well, I am not so sure. Let's put it in this way...

The company I work with is assembling components made by others (even though we are still manufactoring some of the key components that our competitor are buying outside) but we are continuously innovating and differentiating.
The clear strategy we have is to approach in a different way the market to give to the customers SOLUTIONS to increase the efficiency of the system, to improve the indoor air quality and to reduce the total life cycle cost.
But we are doing this assembling components that are made by others.
Where's the secret then?
The secret lays on HOW WE ASSEMBLE the components and HOW WE COMMUNICATE our ideas.

Well, that's also what I am doing. I am assembling in MY OWN WAY what I read, hear and see from others.

If I must be frank, the real reason why I am  keeping this Blog, beside the fact that I like doing this, is to try and learn and put down in a tidy way what I gather from others in order to share it with everybody.

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others" and to grow yourself you must ALWAYS study, listen, look and learn.

At the moment I try to be a good assembler and this allows me to use, AGAIN, a quote from Mr.Jack Welch.

In one of his books, Winning, there's a good point. “You are not a leader to win a popularity contest – you are a leader to lead”

No reason to assemble for the sake of showing you are good.

Assemble to learn, to share and to give some ideas.

Ah, before going... I would like, like millions others, to remember Nelson Mandela BUT in a different way. I am sure he would have liked this, still modern after 73 years...

Have a nice week end

Sorry... NO!!!

Everytime we are getting close to Holidays, things are always going crazy.

On the last weeks of the year it's time to make some reality checks and I hope to try and fix the last things.

In the "time management secrets", having a clear idea of:

1) where you want to go
2) when you want to arrive
3) how to go there
4) where we should check the developments
5) which are the results you expect

is crucial to define the priorities and therefore to identify WHAT is ABSOLUTELY NECESSARY to do and WHEN.

Writing down, better, handwriting down your targets is generally the best thing to do.

Handwrite is something that has been forgotten but implies some activities that allow your mind to properly concentrate.

All the preparation phase, taking pencil and paper and starting from the white paper obliges you to make an effort to imagine the complete picture.

When you start writing down, you must create the story, follow the Whole process and finally read it again.

And then... you can judge if your plan is ok based on...

 

 

And then, once you have a GOOD, HANDWRITTEN, SIMPLE AND WELL DESCRIBED PLAN what will happen?

Now another point comes out. It's like in the videogames.
When you destroy a monster, the next one is always more difficult.

Impelementation is now the point.
And implementation needs:

1) TIME
2) FOCUS
3) RESILIENCE

I think, or better, I HOPE that your working life is like mine.
I start the day knowing what I should do and then routine things happen. The famous activities URGENT NOT STRATEGIC.
You can infact divide the activities in

-URGENT STRATEGIC
-URGENT NOT STRATEGIC
-NON URGENT NON STRATEGIC
-NON URGENT BUT STRATEGIC

Having said that everybody should run away from the activities non urgent non strategic and focus on the strategic ones, the urgency always wins.

And also the human nature goes that direction as the "sense of satisfaction" that you have when you solve an urgent problem is one of the things that make yourself feeling happy.

But is this what you SHOULD do?
Maybe not
But this is what everybody ask you to do... quickly please.
Now we enter into "delegation" discussions that are probably too long to be dealt here.
The real point here is that we must start saying NO.

There are even discussions on how to make it. THIS IS one of them.

This is also another link http://lifehacker.com/a-scientific-guide-to-saying-no where it is explained how and why.

This is a difficult task. Not a question to be impolite. Just a question to TIMELY AND EFFECTIVLY reach your targets.

Have a nice week end with the SANTAKLAUS running in Pedavena. Warm up!