During last years the "disaster theory" has been growing bigger and bigger.
We are threatening the world and we must behave properly in order to avoid the worst.
"Sustainability", "Environment friendly" all these words have been bubbling in all the normal things that we are using and buying every day.
What has happened then? Well, not very much.
We have simply done the USUAL THINGS a little better.
Is it the right way?
"If you keep on doing what you've always done, you'll keep on getting what you've always got"
This quote is clearly not mine. Actually I do not know who said this and even Internet is quite confused on this.
However explains quite well the point. By doing always the same things, even a little better, we will NOT be able to take a great step forward. A step forward as great as we would need.
So what... you would say.
The secret is SPECIALIZATION. That's the key word.
Quite a strange word though.
To try and explain what I mean I usually think about this picture that was an old (time's running fast) ad by Pirelli.
Carl Lewis is wearing a great pair of shoes! They are surely shoes but are they the BEST ONES for what he's supposed to do?
Are we in the position to use equipments, whichever equipment we are talking about, that are the same EVERYWHERE in the world and for EVERY USE?
The answer is...
NO!
And even though it is clear that we cannot multiply all equipments taking into consideration all the uses and users, we must try to optimize them.
In a word, we must change something.
Recently, a Crowdspeaking program called Phoneblocks was launched.
This is a great idea, that has also been linked to environmental issues (I am not so convinced that there is a real envioronmental reason for that).
But the key point is, let us have a device that is doing exactly what I need and I like.
A phone that is SPECIALIZED in doing what I need and that I like.
In my working life I am dealing with hundreds of salesmen, engineers, of consultants and users that understand that what they are currently doing is not the best solution.
They are understanding the different solutions that I am giving them but then, when we are trying to see if this can be used according to the "normal" rules, we are not able to find a way to fit them. And then, going the "usual way" is the simplest, quickest and safest way.
After several years I spent trying to be a "missionary" and proposing something different to:
1) save a lot of money
2) save a lot of energy
I finally found the answer to the question "Who is gonna save the world".
Who dares to change the "usual way" to do things.
Difficult, time consuming, dangerous but incredibly effective.
We are threatening the world and we must behave properly in order to avoid the worst.
"Sustainability", "Environment friendly" all these words have been bubbling in all the normal things that we are using and buying every day.
What has happened then? Well, not very much.
We have simply done the USUAL THINGS a little better.
Is it the right way?
"If you keep on doing what you've always done, you'll keep on getting what you've always got"
This quote is clearly not mine. Actually I do not know who said this and even Internet is quite confused on this.
However explains quite well the point. By doing always the same things, even a little better, we will NOT be able to take a great step forward. A step forward as great as we would need.
So what... you would say.
The secret is SPECIALIZATION. That's the key word.
Quite a strange word though.
To try and explain what I mean I usually think about this picture that was an old (time's running fast) ad by Pirelli.
Carl Lewis is wearing a great pair of shoes! They are surely shoes but are they the BEST ONES for what he's supposed to do?
Are we in the position to use equipments, whichever equipment we are talking about, that are the same EVERYWHERE in the world and for EVERY USE?
The answer is...
NO!
And even though it is clear that we cannot multiply all equipments taking into consideration all the uses and users, we must try to optimize them.
In a word, we must change something.
Recently, a Crowdspeaking program called Phoneblocks was launched.
But the key point is, let us have a device that is doing exactly what I need and I like.
A phone that is SPECIALIZED in doing what I need and that I like.
In my working life I am dealing with hundreds of salesmen, engineers, of consultants and users that understand that what they are currently doing is not the best solution.
They are understanding the different solutions that I am giving them but then, when we are trying to see if this can be used according to the "normal" rules, we are not able to find a way to fit them. And then, going the "usual way" is the simplest, quickest and safest way.
After several years I spent trying to be a "missionary" and proposing something different to:
1) save a lot of money
2) save a lot of energy
I finally found the answer to the question "Who is gonna save the world".
Who dares to change the "usual way" to do things.
Difficult, time consuming, dangerous but incredibly effective.