VERONA, one of the most beautiful cities of the world.
Besides the Arena, the Juliet balcony and all the "touristic attractions" what I like of Verona is the atmosphere. A mix of new and old, roman theater with Venetian style squares with "high Street" style shops.
And, clearly, the shopping part is one of the main attraction for "my better half"... my wife.
We were there with some friends and we decided to go and look for a restaurant.
I took out my mobile and started surfing and checking on Trip Advisor. Despite some recent facts that ruined the reputation of Trip Advisor, I usually choose the restaurant and hotels after a quick check there.
So... around Piazza delle Erbe...
this wonderful place where to have a drink, there are tens of restaurants and pizzerias. We looked at them, checked them and discussed whether that was a good one and at the end we ended up going to the usual one, the "Trattoria alla Colonna" that is known for its cotoletta.
This made me think about the incredible choice we have today in all the aspect of your life.
It is something that is creating expectations and a continuous sense of "not being satisfied" because the other choice was probably better.
But also there's a waste of time. What shall I buy? What shall I choose? Is it the right choice?
And this aspect is delaying the decision.
There is a great video of Barry Schwartz about this point that is explaning this effect quite well.
Clearly I am not as good as Barry Schwartz but I do basically agree on what he says. On every point he's raised. Even the Blue Jeans even though, I must say, my style is slightly different from his.
What I am currently experiencing is the same effect also on my work.
For a salesman having too many choices leads to not being able to focus on anything and always to try and find someone that had got something more.
People are not satisfied and stressed because they have too many things to sell and they're never enough.
-No specialization
-No knowledge
-No expertise
But also this is a bad sign of the current strategy of the companies.
Everybody is offering the same thing with some small little variations. Some details. Everybody swimming in the same red sea. Everybody eating each other and fighting on... price.
The book "Blue ocean strategy" is a good manual to find how to get out of this deadly loop.
This is also part of the strategy. Product strategy, management strategy, development strategy.
Few things. Be different. Be happy.
Besides the Arena, the Juliet balcony and all the "touristic attractions" what I like of Verona is the atmosphere. A mix of new and old, roman theater with Venetian style squares with "high Street" style shops.
And, clearly, the shopping part is one of the main attraction for "my better half"... my wife.
We were there with some friends and we decided to go and look for a restaurant.
I took out my mobile and started surfing and checking on Trip Advisor. Despite some recent facts that ruined the reputation of Trip Advisor, I usually choose the restaurant and hotels after a quick check there.
So... around Piazza delle Erbe...
this wonderful place where to have a drink, there are tens of restaurants and pizzerias. We looked at them, checked them and discussed whether that was a good one and at the end we ended up going to the usual one, the "Trattoria alla Colonna" that is known for its cotoletta.
This made me think about the incredible choice we have today in all the aspect of your life.
It is something that is creating expectations and a continuous sense of "not being satisfied" because the other choice was probably better.
But also there's a waste of time. What shall I buy? What shall I choose? Is it the right choice?
And this aspect is delaying the decision.
There is a great video of Barry Schwartz about this point that is explaning this effect quite well.
Clearly I am not as good as Barry Schwartz but I do basically agree on what he says. On every point he's raised. Even the Blue Jeans even though, I must say, my style is slightly different from his.
What I am currently experiencing is the same effect also on my work.
For a salesman having too many choices leads to not being able to focus on anything and always to try and find someone that had got something more.
People are not satisfied and stressed because they have too many things to sell and they're never enough.
-No specialization
-No knowledge
-No expertise
But also this is a bad sign of the current strategy of the companies.
Everybody is offering the same thing with some small little variations. Some details. Everybody swimming in the same red sea. Everybody eating each other and fighting on... price.
The book "Blue ocean strategy" is a good manual to find how to get out of this deadly loop.
This is also part of the strategy. Product strategy, management strategy, development strategy.
Few things. Be different. Be happy.
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